MICRO MOMENTS

MICRO MOMENTS

If you want to stand up in 2k20, You need to personalize your marketing which considered as personalized content , products, advertising , emails, contact and many more.

When we want to study example of the power of personalization ,it’s hard to overlook Netflix and Amazon with their tailored recommended products. That focuses on key leaders to amplify the products.

When we need some products, then we act on a need with – to know, go, do, or buy!..

And  when a person turns to a device to act on a need it’s known for an intent-rich moments. Generally we call it micro-moments.

Micro- moments working in 4ways, to using moments as per needs :

To take advantage of micro-moments in 2020, we need to be where consumers are searching for information in the moment – or as marketers have to “be there, be useful, be quick”.

To get the most out of micro-moments in 2020, we have to:

  • Identify your consumers in –“I want to buy moments”
  • Be there in these moments of need.
  • Deliver relevant content
  • Make it easy for them to make a purchase.
  • Measure every moment that matters.

To growing popularity of micro-moments means that marketers must rethink the linear marketing funnel that follows a set path : awareness, consideration and decision. In 2020 and beyond , the customer journey will be more dynamic and unpredictable as it needs respond to rapid changes in consumer desire. After all, in the device age, humans have become accustomed  to stand gratification. When they need , they took needful action in that moment . I f they think or talk about something. They just want to clear their thoughts and learn more, look for more or see more and purchase more of it or buy more. With just a few clicks of a button.

“when humans act on our needs in the moments, our expectations are high and our patience is low. This makes the quality , relevance and usefulness of marketing more important than ever”.

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