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DIGITAL MARKETING -GROWTH RATE

India is the recent and largest growing digital market worldwide and the range for digital marketers here will only get on rising. It is expected by the end of the year 2020, in India digital industry, will bring out more than 20 lakh jobs. The rise in digital marketing is probably to be at an average of 14 percent annually. The overall ad share of digital media corpse around 12 percent and it is expected to grow up to 24 percent by 2020.The number of mobile internet users by 2021 in India is evaluated to reach 829 million. The number of users in India is growing at a very fast pace at 38%.

The changes have been made and now 50% of the population of India has begun reading the newspaper online rather than the traditional ones. In India, digital marketing is the only industry that is flourishing with more than a 30% rate. It is expected that this industry will bring out more than 20 lakh jobs in India by 2020. Digital marketing comes from web-based social networking. This is because individuals concentrate more on online networking. There are more than 82 million active clients on Facebook. The studies state that India will have the world’s largest Facebook population by 2020! WARC Survey indicates that 35% of sponsors build their advertising spend by half or more by 2020 in India! Web-based sites give everyone an online entrance. This explains the increasing number of internet business sites. The money spent by Indian youth on mobile is the maximum among any medium. This number keeps increasing each day. In 2014, 58% of the population had smartphones. This helps to a rise in the rapid consumption of digital information. Hence the scope and opportunities are much better.A typical example that illustrates this rapid rise shows that “More money shall be invested in digital advertising than even in TV ads by 2020!” And 22% of all media spending shall be via digital means!So in the whole segment, it has been discussed the expected growth of digital marketing in 2020, about the increasing growth of the digital world and digital media, about the increasing rate of jobs in the digital world, about the rising of internet users and WARC survey. So after this whole discussion what are the other changes that could take place in the digital world by the end of 2020?

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