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WHY DO WE NEED A WEBSITE ?

  BENEFITS OF HAVING A WEBSITE

A website is your most powerful tool for communication. A website is a unique way to connect with the world. Whether you choose to create a website to share your passion for music, inform people of your business, sell products or any other reason there are no boundaries to what you can do! With a website, tons of possibilities are available to you!        In Today’s world, having a company website is as crucial as having a shop, office or telephone number.        These days, almost any small business should have a website. With costs being extremely low at the entry-level, it’s becoming difficult to imaging a reason for any company of any size not to have a website. Many user-friendly, free and open-source content- management systems are available to assist with web design.


If you want your company to be successful in the modern marketplace, you have got to have a professional website. Your website is the backbone of your business, supporting all of your digital marketing efforts. Your website serves as that “home base” where you can send customers when they want to make a purchase or learn more about a particular products or services that you offer.Most consumers are looking online for information that will help them make smarter purchasing decisions. In fact, according to the E-Commerce foundation, 88% of customers will research product information before they make a purchase online or in the store. This buying behavior trend emphasizes the importance of a website of today’s businesses.          The importance of a website for marketing extends to every aspect of your digital marketing strategy. As the backbone of your online presence, every type of communication, piece of content, or advertisement that you put online will drive the customer back to your website. As such, it’s important that your website gives consumers vital and clear the idea of what your brand is about and what types of products or services you offer.         The importance of a website for content marketing is also significant your content needs a place to live. If it’s blog posts or product descriptions, you need a place to display that information so that prospective customers can find it.          Your website also plays an important role in your “Email Marketing”. If you are using email marketing to reach and engage your customers, then you need somewhere to send them to convert your website is the perfect place to guide your email subscribers to when you want them to learn more about a product or even make a purchase.          In the case of Search Engine Optimization (SEO), the website is also beneficial. When a customer uses the search engine to research products, services, brands, or even challenges, the search engine delivers a list of web pages relevant to this topic. So, if you want to bring some of this online traffic to your own business, you need a website to drive that traffic back to.           The website also plays a vital role in sales. By having an online presence through your website, you are able to reach more consumers.So, in the whole segment, it has been discussed about the benefit of having a website, the importance of a website in different fields. So at the last what could be the other reason to create a website?

DIGITAL MARKETING -GROWTH RATE

India is the recent and largest growing digital market worldwide and the range for digital marketers here will only get on rising. It is expected by the end of the year 2020, in India digital industry, will bring out more than 20 lakh jobs. The rise in digital marketing is probably to be at an average of 14 percent annually. The overall ad share of digital media corpse around 12 percent and it is expected to grow up to 24 percent by 2020.The number of mobile internet users by 2021 in India is evaluated to reach 829 million. The number of users in India is growing at a very fast pace at 38%.

The changes have been made and now 50% of the population of India has begun reading the newspaper online rather than the traditional ones. In India, digital marketing is the only industry that is flourishing with more than a 30% rate. It is expected that this industry will bring out more than 20 lakh jobs in India by 2020. Digital marketing comes from web-based social networking. This is because individuals concentrate more on online networking. There are more than 82 million active clients on Facebook. The studies state that India will have the world’s largest Facebook population by 2020! WARC Survey indicates that 35% of sponsors build their advertising spend by half or more by 2020 in India! Web-based sites give everyone an online entrance. This explains the increasing number of internet business sites. The money spent by Indian youth on mobile is the maximum among any medium. This number keeps increasing each day. In 2014, 58% of the population had smartphones. This helps to a rise in the rapid consumption of digital information. Hence the scope and opportunities are much better.A typical example that illustrates this rapid rise shows that “More money shall be invested in digital advertising than even in TV ads by 2020!” And 22% of all media spending shall be via digital means!So in the whole segment, it has been discussed the expected growth of digital marketing in 2020, about the increasing growth of the digital world and digital media, about the increasing rate of jobs in the digital world, about the rising of internet users and WARC survey. So after this whole discussion what are the other changes that could take place in the digital world by the end of 2020?