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Digital Copy Writing content

“You can have everything you want in life if you will help enough people get what they want.”

Digital Copy Writing Content is key when it comes to social media and digital marketing. Understanding its role within a strategy is crucial.

By now, there aren’t too many successful businesses that don’t have an online presence. In 2020, new technologies and tools will come to the fore, forcing marketers to adapt in order to keep their organizations at the top.

It doesn’t matter what your industry is, or what products and services you offer – digital marketing trends cannot be ignored. Not so long ago, companies needed little more than a website and a Facebook page, but now, the digital landscape is evolving so quickly that it’s hard to keep up.

After all, Digital Darwinism is an unforgiving reality. If you don’t adapt, you’ll surely be left behind. Read on to discover the digital marketing trends to be ready for in 2020.

Copywriters spend their days writing prose for the purpose of advertising to promote and sell goods and services. At advertising agencies, a copywriter is known as a “creative” because they makes up the slogans or copy that drive ad campaigns.

Three main way to deliver best ad for own organization:

1.) Good copywriting doesn’t need dressing up.

2.) Good copywriting should speak to the reader in human terms.

 3.) This isn’t to say you should never celebrate awards or achievements. Just be direct in the way you explain that achievement.

Design, content marketing, SEO, and growth hacking are all parts of a complete digital marketing plan, but copywriting is the glue that ties it all together. Copy gives your design meaning and lays the foundation for your content marketing, SEO, and growth hacking. Writing better copy enables you to convert more readers into customers, and we wanted to provide a guide that would give you an advantage when writing copy both on and offline.

If you’re writing great articles that people would love to read, but you’re not getting the traffic you want, the problem may be ineffective copywriting:

  • Your headlines might be too dull- When your headlines are boring, they don’t give people any reason to click through to the rest of your writing.
  • Your headlines might be too cute and clever-If this is the case, you’re simply showing how smart you are without communicating any reader benefits. If your headlines are too dull or too clever, learn how to write magnetic headline.
  • Haven’t explicitly thought about how your content benefits readers. Just like a product has to have a benefit to the buyer, your content has to be inherently rewarding to readers or they won’t come back to our website.
  • Content isn’t building any rapport or trust- You can always get social media attention by being a brat, a pest, or a train wreck, but attention doesn’t translate into customer.
  • Haven’t leveraged any social proof- It’s tricky to show readers your blog is a cool place to hang out when you don’t have lots of readers yet, but we have a few tips.
  • Don’t have a clear, specific call to action- A call to action  lets people know what you want them to do next.

Copywriting is the art of convincing your reader to take a specific action. And yes, it’s still copywriting if it takes place. If you’re doing it well.

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ONLINE PR

Digital marketing is generally definedas a channel to connect and make the bond with customers and it is the use of numerous digital contrivance where they spend much of their time – Digitally or online

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From the website itself to a business’s online branding assets – digital advertising, email marketing, online bulletin, and beyond – there’s a spectrum of tactics that fall under the umbrella of “Digital marketing”.

Digital content can create a series of ebook posts that serve to generate leads from the business recently created. The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals. And depending on the goals of their marketing strategy, marketers can support a large campaign through the free and paid channels at their disposal.

Marketers can easily schedule content for multiple channels at once, and monitor analytics from the platform as well.

Throughout history, public relations (PR) has served as the key to success for the company wanting to communicate with the public through the media. Communication and publicity are to anyone waiting to build and maintain a profile, for themselves or their company.

Online PR means Online Public Relation is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It’s much like traditional PR but in the online space.  We can use the channel  to maximize  your PR  efforts include:

  1. Reporter  outreach via social media:

Talking to journalists on Twitter, for example. Is a great way to develop a relationship with the press that produces earned media opportunities for your company.

  • Engaging online reviews of  our company:

When someone reviews our company online, whether that review is good or bad, our instinct might be not to touch it. On the contrary, engaging company reviews helps us humanize our brand and deliver powerful messaging that protects our reputation. 

  • Engaging comments on our website and blogs:

Similar to the way we respond to reviews of our company responding to the people who are reading our content is the best way to generate productive conversation around our industry. 

To establish one self in the world . one does all one can to seem established there already.

In today’s world, people think that public relations aren’t as important as it once was because traditional media is “dying out”.

However, digital marketers need editorial oversight now more than ever. It seems like

“What kills a Ruffian is the publicity it gives itself’

MICRO MOMENTS

MICRO MOMENTS

If you want to stand up in 2k20, You need to personalize your marketing which considered as personalized content , products, advertising , emails, contact and many more.

When we want to study example of the power of personalization ,it’s hard to overlook Netflix and Amazon with their tailored recommended products. That focuses on key leaders to amplify the products.

When we need some products, then we act on a need with – to know, go, do, or buy!..

And  when a person turns to a device to act on a need it’s known for an intent-rich moments. Generally we call it micro-moments.

Micro- moments working in 4ways, to using moments as per needs :

To take advantage of micro-moments in 2020, we need to be where consumers are searching for information in the moment – or as marketers have to “be there, be useful, be quick”.

To get the most out of micro-moments in 2020, we have to:

  • Identify your consumers in –“I want to buy moments”
  • Be there in these moments of need.
  • Deliver relevant content
  • Make it easy for them to make a purchase.
  • Measure every moment that matters.

To growing popularity of micro-moments means that marketers must rethink the linear marketing funnel that follows a set path : awareness, consideration and decision. In 2020 and beyond , the customer journey will be more dynamic and unpredictable as it needs respond to rapid changes in consumer desire. After all, in the device age, humans have become accustomed  to stand gratification. When they need , they took needful action in that moment . I f they think or talk about something. They just want to clear their thoughts and learn more, look for more or see more and purchase more of it or buy more. With just a few clicks of a button.

“when humans act on our needs in the moments, our expectations are high and our patience is low. This makes the quality , relevance and usefulness of marketing more important than ever”.

AR - VR

TRANSFORM VIRTUAL EVENTS WITH AR AND VR TECHNOLOGIES

Alan Saperstein and Randy Selman now known as Onstream media presented a presentation as “ConventionView”, to investors in New York for the first publicly ‘virtual tradeshow’.  As per marketing trade  convention view was increasingly popular and met with some early success of the company. It also provide rich source of marketing data, by tracking and evaluating activities of each participants from all over the globe.

Convention view used as a meeting or a discussion of action on particular matters of common concern for those who share common interest  like National meetings by specialists. It is also offer formulating platform were people will selecting for offices or works.

Virtual events also called as iVent, replicates a physical-location based event in online form. It include conference, product or institute launch or recruitment fair from your comfort of your home or office  through the laptop and mobile and with internet facilities.

In modern days , it’s means that every event no matter how small or big needs to become an impressive experience. And our new generation will settle for nothing else. So, we need to enhance our live streaming. It makes an impressive convention view which helps us  to interact with each other.

That’s why it essentially needed a trustworthy event management software. Effective marketing on social media, live streaming etc. This is very useful tool for sales people who would then know the quality of the lead.

“Nothing is going to replace, before it transform to confectionary and impressive”

Simply, adopt some advance techniques and technologies to upgrade our platform which makes us more efficient in virtual world.

With AR (Augmented reality) and VR (Virtual realty) it will be possible in easiest way. AR and VR bridge the digital and physical worlds. It allows us to take in information and content visually, in the same way we take in the world.

AR (Augmented reality) overlay digital content and information onto the physical world, if they’re actually there with us in our own place with same space example Pokemon GO craze is a well-known application of AR. It lets us comfortable to search things visually . Simply pointing camera at them example pixel camera. AR dramatically expands the ways our devices. That can help us everyday like shopping, searching, and also show our self.

In other hand, VR lets us experience what it’s like to go anywhere from first row of class to distant planets in outer space. It is completely immersed in a computer-generated reality when they experiences virtual reality. World of gaming , military, engineering, and construction, healthcare, education, business and more adopted this technology, VR.  VR implies a complete immersion experience that shut out the physical world. It can remove the user from that real-world experience, replacing it with a completely simulated one.

When we transform virtual events with AR and VR, then augmented reality applies algorithm and sensors to detect the position of the camera , and then superimposes 3D graphics/ objects into user’s view via smartphones/ glasses/ projections. And virtual reality works in entertainment  as video games and 3D cinema.

This transformation offers users more freedom of action. AR and VR didn’t die out.  Implement AR and VR into our business as like-

  • With creative brands, it can provide engaging UX, bring people together, improve employee training, and increase customer happiness  in impressive way.
  • It helps to break the mold and stand out from the competition.
  • With Digitally native it attract a millennial audiences.
  • It creates personalized employee learning systems.
  • Provide a more impressive user experience.
  • It is  a software proof  of concept example automotive, retail, video gaming etc.

“Technology that integrates virtual and real-world elements”

While all are impressive technologies, it’s based upon us what we choose and implement which gives  flow of comfort.

Virtual events makes  us adaptable from real world and wit AR and VR it become advance platform to be use. Now days every person is busy in their life and they keen to learn or introduced with new advance technologies.

Everyone wants comfort and advance technologies, that attract them easily.  This transformation is beneficial for students ,learn in a simulated(but very real). AR and VR technologies are living up to and surpassing expectation or fulfil needs in terms of making riveting user experiences.

“Transformation is aspects of nature and nature on life platform,  And  technologies specify this with impressive manner.”

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AFFILIATE MARKETING EXPLANATION

Affiliate marketing is the process by which an affiliate earns a commission for marketing another person’s or company’s products. The affiliate directly looking for a product they enjoy, then promotes that product and earns a piece of the profit from each sale they do in daily ways.

As an affiliate, we’re a salesperson for the company. We help big companies or small companies to sale their products and also in terms of advertising them, and in return, the company gives rewards for our work. Which is the actual motive of our company.

The best thing about affiliate marketing is that you can do it scale. A typical salesperson only sells products from one company from one place to another place. As an affiliate marketer, you can promote products from many different companies and earn commissions from all of them.

Some questions arising in our minds!!!

How does affiliate marketing works? or how we become an affiliate….?!?

  • First, all salespeople have a link given by the company. The merchants give each affiliate a unique link so they can track who was taken this link or who was responsible for a sale. 
  • The link usually look something like this

pre-wedding photography.com/?rfns:564328760c2….

  • When someone clicks that link, a small file called a cookie gets stored on their device.
  • These cookies working differently.
  • It helps the merchant attribute the sale back to the right person.
  • It usually holds an expiration date, so you get paid even if the buyer delays their purchase.

    We can start to get started with affiliate marketing or easy steps to become a good affiliate-

  • Decide on a platform- affiliate made on the platform,  and the right choice of the platform from there they can get traffic. The best platform is youtube, blog, Google search engine link, etc.
  • Choose a niche- keep focusing on a topic that focuses on a specific category.
  • Keeping topics tight can help us to build a more focused audience and potentially help us rank higher in search engines.
  • Most important is to find affiliate programs to join-
  • From high-paying, low-volume affiliate programs- there also tends to be more competition for programs with high commission. Since we’re just starting, it’ll be quite challenging to make a meaningful amount of money competing.
  • From low-paying, high- volume affiliate programs- to make these types of affiliate programs pay, we’ll need lots of traffic. Another good thing is that we often get commissions on the entire value of purchase rather than just the recommended products. This type of redeeming quality of these types of programs is that they usually often a large number of products.
  • From high-paying, high-volume affiliate programs- in affiliates programs for products with mass appeal, which also pay high commissions. We can take credit cards as an example of these types of programs.

         We can decide which affiliate program to join on the bases of niche and level of expertise.

If we’re targeting consumers, we’ll likely go with the second model with the low –high program.

If we’re going after a business audience, we’ll go for the first model.

  • Create good and convincing content-  if we want our affiliate site success, so we have to create high-quality content where links fit naturally.
  • Drive traffic to your affiliate site- after content form we have to possible to get good traffic, we possess of paid traffic, search engine optimization [SEO]  and we can build an email list.
  • Get visit or click on our affiliate link- other than the content we have to notice about the position of links too, by placements of link, context help, callouts like button, table, and boxes that attract the readers.
  • Convert clicks to sales- and last notice conversion is related to expand the work, if the visitors purchasing the product, the merchant control the checkouts and it tells conversions is well maintained. By public income reports, asking questions, answering, available for a need we can do this simply.

With the help of this suggestion, anyone can follow affiliate marketing if he/she has an interest in it. If we follow the considerable terms we will become a successful affiliate marketer like Pat Flynn, John Chow, Neil Patel, etc. always remember:

 “ If our hands open to celebrate other’s  success, one day all hand’s will be together for your achievements.”

“Put ability to loan people’s time and attention by putting consumers at the heart of the solution with products”.

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Issues During COVID-19 Lockdown

DIFFICULTIES FACING BY INDIA DUE TO COVID-19 LOCKDOWN 

On March 25, Prime Minister Narendra Modi announced a 21- day nationwide lockdown in response to the COVID-19 pandemic which is effecting the various economic field of India like E- Retailers, Grocery stores, online shopping platform, etc. and India’s poor struggling to eat.

This nationwide lockdown is badly affecting India’s economic growth, as the coronavirus lockdown is causing significant disruption across multiple sectors, including manufacturing, oil, financial, etc

According to latest Economy forecast, the probability of countries entering into recession and companies going bankrupt has increased and India is likely to remain decoupled from the global meltdown.

Lockdown and restriction on commercial activities and people gatherings are likely to strongly impact on global and domestic growth from march 2020 onwards.

On the price scenario, the slowdown in demand and production activities, a sharp fall in the global price of crude oil, and price decreases in other major goods such as energy, base metals and fertilizers among others are expected to exert downward pressure on inflation.

Leading companies in India are proactively assuring employees that they will be taken care of financially while the lockdown continues or even gets extended.

Some of India’s legions of poor and others suddenly thrown out of work by a nation-wide stay at home order began receiving aid, as both public and private groups worked to blunt the impact of efforts to curb the coronavirus outcome.

India the finance ministry announced a 1.7 trillion economic stimulus package that will help to deliver grains and lentil rations for three months to 800 million people, some 60% of the world’s second most popular country.

Delivery of essential items via- e-commerce is facing challenges since the 2nd day of the 21- day lockdown.

While the government has allowed delivery of all essential goods including food, pharmaceuticals and medical equipment through e-commerce, online platforms like Amazon India, Gofers’, big basket, and milk basket is facing disruption in delivery to their customers.

Due to the impact of the corona virus on Indians, a majority of respondents are not getting all their essential groceries via food retail apps.

On the backdrop of 21-day lockdown announced by Central government and self-imposed quarantine in many homes in urban India, there has been a significant ups and downs in online shopping behavior across the country. With Corona virus rapidly crawling into the skin of humanity in India and across the globe, businesses are most likely to be severely impacted in the near term as government has ordered complete shutdown of malls, shops etc.

However, in these times of a medical pandemic, e-commerce businesses in the country have witnessed some unprecedented shifts as some sectors of the online business saw a massive surge in demands, while some tanked upside down.

According to a report by media advertising company Group M, online sale of daily essentials and electronics (TVs, laptops, gaming consoles etc) skyrocketed, while their massive plunge was seen in fashion items, beauty products and travel bookings due to the Coronavirus lockdown.

Here are 4 key observations in online shopping trends due to COVID-19 outbreak:

i. Daily essentials categories see a massive 200 percent hike in searches driven by hygiene and healthcare needs.

ii. Lifestyle categories sales witnessed a drop between 15 to 30 percent with an increase in consumer price sensitivity.

iii. Purchase growth skewed to family vs. individual purchases.

iv. Increase in searches skewed to brand agnostics.





The Group m report further highlighted that the online demand for essential items skyrocketed with a 100 percent increase in searches for hyper-local apps such as Gofers’ and Big Basket. The study also observed that there was 80 per cent increase in daily essential e-commerce sales and a 20 percent hike in average Cart value of such items.

Overview of rising & falling trends:


Rising TrendsFalling Trends
Sanitizers & masks

Staples

Ready to eat

Soaps

Household disinfectants
Chocolates & snacks

Hair & beard oil & styling

Hairstyling & coloring

Beauty skincare

Protein supplements

Lifestyle categories have taken a massive hit due to nationwide lockdown and COVID-19 pandemic over the last few weeks. According to the study, there has been a substantial decrease in fashion, beauty and home-related e-commerce searches. However, a rise in demand for fitness equipment, indoor games, toys, etc has been noticed.

Electronic categories, however, witnessed a mixed bag with a 25 percent hike in e-commerce searches for laptops, a 100 percent increase in DTH searches was observed. E-commerce search for Smartwatches, on the other hand, saw a decrease of 30 percent in recent days.


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Brief Knowledge About Brand Management

   Clear And Brief Knowledge About Brand Management

Brand management is the process of managing your brand reputation and improving your audience’s perception of your brand in a way that builds brand awareness, equity, and loyalty. While branding is the process of building your brand, brand management is the process of monitoring and maintaining it. Brand management is comprised of both tangible and intangible components. We’ll discuss the tangibles in the following section.

The intangible components, however, include the principles that help you measure your brand management efforts and achieve those brand management success indicators that we discussed above.

You’ll also note that each of these principles can influence the others on this list. For example, heightened brand awareness can contribute to brand reputation, and increased brand loyalty can affect brand equity.

Your brand assets are the tangible components of the brand management process, the parts of your branding that your audience can see, experience, and remember. Brand assets include any piece of your branding or marketing that is seen by the “outside world” — customers, employees, or the general public.

Brand asset management is the process of crafting and maintaining these tangible elements as well as keeping them consistent throughout your branding. This could look like:

·         organizing your brand assets (both digitally and physically)

·         creating an accessible digital and/or physical storage system for your brand assets, or implementing a tool that does this for you

·         instructing your team on how to access and use your brand assets

·         conducting routine checks for brand inconsistencies and correcting when necessary

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IMPORTANCE OF ONLINE PRESENCE LOCKDOWN

IMPORTANCE OF ONLINE PRESENCE DURING LOCKDOWN

With people across the globe practicing social distancing — or in some cases, on a national lockdown — traditional media channels have taken a bit of a hit. Subsequently, there has been a huge spike in people spending time online — reading news and using social media platforms.

The team at social media tracking service, amaSocial, discusses the effects the national lockdown has had on the social media industry. 

According to comScore, the number of minutes spent by readers on news sites has increased by 46% in the same period last year. And since people can’t hang out with their friends in real life, they’re connecting virtually — on every platform possible.

It’s not only Facebook, Twitter, YouTube and Instagram seeing increased traffic — Zoom and Skype user numbers have skyrocketed since the global pandemic began.

What is most interesting about this perhaps, is to consider how these behavioural changes are likely to shape the future of our world. Undoubtedly, we’ll see more businesses offering remote working opportunities, but we’re also likely to see people utilising more online communication channels to stay in touch with their teams.

The most obvious reason for the rise in social usage is the fact that people are social creatures by nature. Whether you’re an introvert or an extrovert, after a couple of days of self-isolation, you’re likely to miss your friends or colleagues.

The gap that is left from the lack of social interaction with social communities is significant, and social media offers a way to fill this void. The global pandemic has left most people feeling anxious and looking for support amid the ongoing uncertainty — and as such, people need to feel connected more than ever before.

To stay connected, albeit virtually, video interaction is on the rise. In particular, the rise of traditionally social, external events being streamed online. From business conferences to DJ sets — you can stream just about anything today.

Social media has always been the place where people talk, but with people being isolated, it has become the only place people talk. Because of this, it is undoubtedly the most important channel for brands to focus on right now.

With people spending more time online, social platforms are the perfect place for brands to connect with their audiences. There has never been a better time to capitalise on building relationships with your audiences.

To do this, brands can:

  • Increase their social presence during the lockdown. People are desperate for new, fresh content — so give it to them!
  • Check in with your audiences without trying to make a sale. Focus on how they are feeling and show you really care.
  • Encourage engagement and respond to comments as soon as possible. Since audiences are online for longer than usual, it’s a great opportunity to converse with them; but only if you respond quickly.
  • Optimise your content for SEO — find the right keywords and utilise them in your digital and social content for maximum exposure.
essential

BASIC PROTECTIVE MEASURES AGAINST THE CORONA VIRUS (COVID-19) BY STUBBORNGROUP

Coronavirus (COVID-19) is an infectious disease caused by a newly discovered coronavirus.
Many people infected with the coronavirus will experience mild to moderate respiratory illness and recover without requiring special treatment. Older people, and those who are suffering from a medical illness like cardiovascular disease (Heart Disease), diabetes, cancer, etc are more likely to develop serious illness.The most dangerous corona the virus spreads primarily through droplets of saliva or discharge from the nose when an infected person coughs or sneezes                        

INDIA IS FIGHTING WITH NOVEL CORONA VIRUS:-The government of India is taking all necessary steps to ensure that they are prepared well to face the challenge and threat posed by the growing the outbreak of coronavirus. With the active support of the people of India, they have been able to contain the spread of the virus in our country.  Empowerment of the citizens with the right information and taking precautions as per the advisories being issued by the Ministry of Health& Family Welfare is the most important factor in preventing the spread of the virus locally.               India launched WhatsApp Chabot the ‘MYGOV CORONA HELPDESK’ to create awareness about the coronavirus pandemic and has urged social media services to tackle the spread of misinformation on their platforms.‘MYGOV CORONA HELPDESK’ has been created to fight rumors, educate the masses and bring a sense of calm to the current situation (Corona Virus).Earlier this week ‘the world Health Organization partnered with WhatsApp to create a helpline to provide people with accurate health information related to the coronavirus.Digital technology gives us an unprecedented opportunity for vital health information to go viral and spread faster than a pandemic.

STEPS TO KICKING OUT CORONA VIRUS:-

Hands: – it starts with your hands so please wash your hand frequently with soap and water or an alcohol-based solution (sanitizer).Such frequent washing with soap and water or any alcohol-based hand solution kills viruses that may be on your hands. It is simple to do so everybody should do it.

Elbows:- cover your nose and mouth with a bent elbow or tissue when you sneeze or cough. Dispose of tissue immediately and wash your hands. Droplets spread the coronavirus.

Face:– Avoid touching your face, particularly your eyes, nose or mouth to prevent the virus from entering your body.

Distance: – in terms of social interaction, take a step back. Stay at least 1-meter distance from others.By maintaining such social distancing, you are helping to avoid breathing in any droplets from someone who sneezes or coughs in close proximity.
Feel– knows your symptoms
: – if you have a fever, cough, and difficulty in breathing, seek medical attention and call in advance.

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WHY DO WE NEED A WEBSITE ?

  BENEFITS OF HAVING A WEBSITE

A website is your most powerful tool for communication. A website is a unique way to connect with the world. Whether you choose to create a website to share your passion for music, inform people of your business, sell products or any other reason there are no boundaries to what you can do! With a website, tons of possibilities are available to you!        In Today’s world, having a company website is as crucial as having a shop, office or telephone number.        These days, almost any small business should have a website. With costs being extremely low at the entry-level, it’s becoming difficult to imaging a reason for any company of any size not to have a website. Many user-friendly, free and open-source content- management systems are available to assist with web design.


If you want your company to be successful in the modern marketplace, you have got to have a professional website. Your website is the backbone of your business, supporting all of your digital marketing efforts. Your website serves as that “home base” where you can send customers when they want to make a purchase or learn more about a particular products or services that you offer.Most consumers are looking online for information that will help them make smarter purchasing decisions. In fact, according to the E-Commerce foundation, 88% of customers will research product information before they make a purchase online or in the store. This buying behavior trend emphasizes the importance of a website of today’s businesses.          The importance of a website for marketing extends to every aspect of your digital marketing strategy. As the backbone of your online presence, every type of communication, piece of content, or advertisement that you put online will drive the customer back to your website. As such, it’s important that your website gives consumers vital and clear the idea of what your brand is about and what types of products or services you offer.         The importance of a website for content marketing is also significant your content needs a place to live. If it’s blog posts or product descriptions, you need a place to display that information so that prospective customers can find it.          Your website also plays an important role in your “Email Marketing”. If you are using email marketing to reach and engage your customers, then you need somewhere to send them to convert your website is the perfect place to guide your email subscribers to when you want them to learn more about a product or even make a purchase.          In the case of Search Engine Optimization (SEO), the website is also beneficial. When a customer uses the search engine to research products, services, brands, or even challenges, the search engine delivers a list of web pages relevant to this topic. So, if you want to bring some of this online traffic to your own business, you need a website to drive that traffic back to.           The website also plays a vital role in sales. By having an online presence through your website, you are able to reach more consumers.So, in the whole segment, it has been discussed about the benefit of having a website, the importance of a website in different fields. So at the last what could be the other reason to create a website?